This Just In: New Arrivals Are Here!

Brighter colors and warmer days can mean only one thing: spring is on its way! Shed your winter blues and add some color to your look with Pür’s vivacious new Spring Collection—now available!

Polynesian Pink Blush
Breathe fresh new life into your daytime look with this tropical pink powder. First featured in our hit Nature’s Paradise palette, this rave-reviewed shade is a lively blend of warm pink and coral tones perfect for achieving that spirited, carefree glow. Free of petroleum-based oils, talc, fillers and chemical dyes, this pressed mineral blush won’t clog pores or irritate sensitive skin.

Go Nude Eye & Cheek Palette
Meet the new face of nude color. Pür’s Go Nude Eye & Cheek Palette is packed with nine barely there shades for sheer perfection. Wear them alone for a breathtakingly all-natural look or in flawless harmony with this season’s bolder accent shades. Included are six exclusive shadows (in Classic, Cashmere, Café, Biscotti, Vintage and Paris), two cheek colors (Mineral Glow and Bella) and one all-purpose eye pencil in Java.

Lava Rocks
They’re here! The hero of the Exotic Rocks Trio is the hottest new addition to the Pür Rocks family. Using Pür’s patented, three-dimensional design, Lava Rocks color and contour eyes, lips and cheeks in smoldering hues of rich garnet and red clay. Lightly dust over the skin for a hint of warmth or apply directly to eyes and lips for a bold splash of instant bombshell color.

Give Your Eyes a Wakeup Call

We’ve all had them: late nights that turn into tired days that feel way too long. And while you might trick your body with coffee, your eyes will always give you away—until now. Get ready to put dark circles and bags to bed with Pür Minerals’ newest eye sensation: Wakeup Call Depuffing Eye Pen.

Everyone reacts differently to fewer Z’s. Some wake up to under eye shadows; others to puffy peepers. Fortunately, Wakeup Call is made to address both. As caffeine invigorates tired-looking skin, horse chestnut fights the appearance of dark circles and puffiness. Plus, it’s infused with intensive hydration to plump away the look of fine lines and crow’s feet, making it a powerful age-defying tool.

Best of all, its pocket-sized rollerball applicator makes it a breeze to use at home or on the go. Simply roll from the inner corner to the outer corner of your eyes to smooth away unsightly dark circles, bags and stubborn signs of aging. Isn’t it time your eyes had a Wakeup Call?

Last-Minute V-Day Gifts for Him

It’s hard to believe that Valentine’s Day is—gulp—tomorrow. Admit it—sometimes we procrastinate when shopping for that special someone (no matter how many flower ads and candygrams remind us what time it is). Life is busy, and we don’t always have the time to search for that jaw-dropping gift. Fear not, last-minute shoppers. This is the digital age, where no one has to settle for the scraps of Valentine’s Day eve.

For the Reader
Every guy has his favorite reads. And whether he’s a car buff, music lover or outdoor enthusiast, odds are there’s a magazine right for him. Best of all, most can be ordered online in a matter of seconds. Want to give him something more than an email confirmation? Swing by the bookstore on the way home for his first edition.

For the Shopper
I know—gift cards can sometimes feel a little…impersonal. But the right gift card (i.e. one to a place you know he likes) tells him that you know his style and respect his tastes. And with multi-card kiosks available in more and more supermarkets, you can get your V-Day gift and card in one fell swoop.

For the Adventurer
Often the best gift is the time spent doing something new together. Whether it’s horseback riding, wine tasting or whitewater rafting, sharing an activity outside of your usual routine will not only warm his heart but can also breathe new life into your relationship.

Free Shipping on Everything – this Weekend Only!

Stock up on your Pür favorites or find a whole new look for your Mardi Gras celebration! From now to Sunday, enjoy free shipping on everything on purminerals.com. No promo codes. No minimum purchase. No hassle. Just dozens of winter skincare essentials and party perfect shades for eyes, cheeks, lips and more. But hurry—February 21 will be here before you know it.

Pür Goes All Out for Wear Red Day

It’s no secret that we’re big on heart health here at Pür Minerals. So when everyone at our Atlanta office heard that today was National Wear Red Day, let’s just say we really took it to ‘heart.’ From heart-shaped headbands to red feather boas to freshly dyed auburn locks (that's right), everyone showed their spirit for a cause close to all our hearts.

Did you wear red today? Share your Red Day look with us on Facebook.

February 3 is National Wear Red Day

Scarlet shoes, crimson cardis and brick red belts—wear ‘em if you’ve got ‘em February 3. That’s because tomorrow is National Wear Red Day. Join Pür Minerals and thousands nationwide as we show our support for women’s heart health. Because red isn’t just for Valentine’s Day; it’s also the color of hope for millions.

Doing Good Never Looked Better
Each year, heart disease claims over 430,000 women in the United States—that’s more than all cancers combined. But thanks to Go Red For Women® and supporters everywhere, we can do something about it. By spreading the word and wearing your heart on your sleeve, you can help raise awareness of the no. 1 killer of American women. It all starts with a gesture.

Join the Wear Red Day® Challenge
All you have to do is ‘like’ Go Red For Women® on Facebook and post a photo of your Wear Red Day outfit. If your photo gets the most ‘likes’, you could win best in show in one of 13 categories. So show your support and get you friends and family to vote. You can also get involved at goredforwomen.org. Learn heart healthy tips, find local events and see what’s being done every day to fight this silent killer.

Try Before You Buy with the Pür & Proven App

Ever wish you could see how a product would look on you before you buy it? Well, with Pür’s new app for iPad and iPhone, you can do just that. It might just be the next best thing to your own personal makeup artist.

Simply take a photo of your beautiful self to get started. (You can also select an image from a library of model shots.) Next, with your finger, position the facial coordinates over your eyes and lips. (Don’t worry—it’s a lot easier than it sounds.) Now, you’re ready to add some color.

With Pür & Proven, you have access to Pür Minerals’ entire makeup main line, so go wild! Select the product you want to add, and let the app do the rest. Mix, match and blend shades with ease and fine-tune the intensity with a touch. In no time at all, you’ll be rolling out new looks and even full-face makeovers by the dozen. Best of all, you can share your custom creations with your friends on Facebook or via email.

Ready to get started? Click here to download the app. (Warning: this thing is pretty addictive.)

Makeup that Moisturizes? You Bet.

It’s no secret that Pϋr’s multitasking makeup can do a lot—condition the skin, correct common concerns, fight free radicals—all while delivering flawless coverage. But did you know your favorite 4-in-1, Correcting Primer and more can also help hydrate your skin? You’d better believe it.

The secret is in a type of ingredient called ceramides. Ceramides are key lipids found in the skin’s outer layer. If you think of your skin’s cells as bricks, ceramides act as the mortar that binds them together. When this component is compromised, the skin can dry out, lose form and become irritated.

Using a unique encapsulated delivery system, products like Pϋr Minerals’ enhanced Correcting Primers and 4-in-1 Pressed Mineral Makeup with built-in skincare deliver this essential element to the skin. The result is a boost in hydration that quenches parched skin and even helps plump away the look of lines.

Fresh-Faced Freebies with $25+ Orders!

Winter can wreak havoc on your skin. Put a stop to the dryness, redness and flaking with super-nourishing skincare from Pür Minerals. For a limited time, you can get these cold weather faves FREE when you purchase $25 or more from purminerals.com. Just use promo code WINTERSKIN when you check out.

Spend $25
Get a FREE Jumbo Mineral Wash
Cleanse and protect your skin from drying out with this gentle cleanser for face, hair and body. Aloe vera, lavender and citrus essence calm and condition the skin while essential minerals like magnesium, copper, iron and zinc help nourish a radiant looking complexion. Plus, you’ll get eight extra ounces with our exclusive jumbo size—available for a limited time only!

Spend $35
Get a FREE Jumbo Mineral Wash + Pür Polish
Winter skin needs extra attention, like frequent exfoliation. As cells dry out, they form a dull, lifeless layer at the surface of the skin. Polish away dead skin with this multivitamin exfoliating blend. As citrus oils gently break down built-up debris, vitamins A and E encourage the appearance of fresher, younger-looking skin. Use it in the shower for softer, smoother skin from head to toe.

Spend $50
Get a FREE Jumbo Mineral Wash + Pür Polish + Moisture Infusion
Once you’ve exfoliated, lock in moisture with a heavy duty hydrator made for winter’s worst. Combining aloe vera, green tea and white lily essence, Moisture Infusion delivers a blast of intensive hydration that continuously pulls moisture from the air to quench thirsty skin. Free of pore-clogging oils, this super-hydrating cream is gentle enough for even the most sensitive skin.

Meet Atlanta’s Beauty Queen: Pür CEO JuE Wong

We love it when members of the Pür team make news. So when we heard that our hometown magazine The Atlantan wanted to profile CEO JuE Wong, we were thrilled. Add that she was named Beauty Queen in their “Best of Beauty” section, and we could barely keep our seats. Here’s what Atlanta’s premiere lifestyle magazine had to say about our beloved leader and chief:

 “Poised to set a whole new standard for the beauty biz, Wong has overseen the upgrading of packaging, along with an improved clinical makeup formula that improves the skin.”

In addition to her “creative vision and sense of social responsibility”, The Atlantan also praised Wong’s unwavering commitment to the environment.

“We have deliberately minimized our carbon footprint,” she told the magazine in an interview. “We save up to 2,000 trees a year now.”

On behalf of everyone at Pür, we’re proud of you, JuE!