Try Before You Buy with the Pür & Proven App

Ever wish you could see how a product would look on you before you buy it? Well, with Pür’s new app for iPad and iPhone, you can do just that. It might just be the next best thing to your own personal makeup artist.

Simply take a photo of your beautiful self to get started. (You can also select an image from a library of model shots.) Next, with your finger, position the facial coordinates over your eyes and lips. (Don’t worry—it’s a lot easier than it sounds.) Now, you’re ready to add some color.

With Pür & Proven, you have access to Pür Minerals’ entire makeup main line, so go wild! Select the product you want to add, and let the app do the rest. Mix, match and blend shades with ease and fine-tune the intensity with a touch. In no time at all, you’ll be rolling out new looks and even full-face makeovers by the dozen. Best of all, you can share your custom creations with your friends on Facebook or via email.

Ready to get started? Click here to download the app. (Warning: this thing is pretty addictive.)

Makeup that Moisturizes? You Bet.

It’s no secret that Pϋr’s multitasking makeup can do a lot—condition the skin, correct common concerns, fight free radicals—all while delivering flawless coverage. But did you know your favorite 4-in-1, Correcting Primer and more can also help hydrate your skin? You’d better believe it.

The secret is in a type of ingredient called ceramides. Ceramides are key lipids found in the skin’s outer layer. If you think of your skin’s cells as bricks, ceramides act as the mortar that binds them together. When this component is compromised, the skin can dry out, lose form and become irritated.

Using a unique encapsulated delivery system, products like Pϋr Minerals’ enhanced Correcting Primers and 4-in-1 Pressed Mineral Makeup with built-in skincare deliver this essential element to the skin. The result is a boost in hydration that quenches parched skin and even helps plump away the look of lines.

Fresh-Faced Freebies with $25+ Orders!

Winter can wreak havoc on your skin. Put a stop to the dryness, redness and flaking with super-nourishing skincare from Pür Minerals. For a limited time, you can get these cold weather faves FREE when you purchase $25 or more from purminerals.com. Just use promo code WINTERSKIN when you check out.

Spend $25
Get a FREE Jumbo Mineral Wash
Cleanse and protect your skin from drying out with this gentle cleanser for face, hair and body. Aloe vera, lavender and citrus essence calm and condition the skin while essential minerals like magnesium, copper, iron and zinc help nourish a radiant looking complexion. Plus, you’ll get eight extra ounces with our exclusive jumbo size—available for a limited time only!

Spend $35
Get a FREE Jumbo Mineral Wash + Pür Polish
Winter skin needs extra attention, like frequent exfoliation. As cells dry out, they form a dull, lifeless layer at the surface of the skin. Polish away dead skin with this multivitamin exfoliating blend. As citrus oils gently break down built-up debris, vitamins A and E encourage the appearance of fresher, younger-looking skin. Use it in the shower for softer, smoother skin from head to toe.

Spend $50
Get a FREE Jumbo Mineral Wash + Pür Polish + Moisture Infusion
Once you’ve exfoliated, lock in moisture with a heavy duty hydrator made for winter’s worst. Combining aloe vera, green tea and white lily essence, Moisture Infusion delivers a blast of intensive hydration that continuously pulls moisture from the air to quench thirsty skin. Free of pore-clogging oils, this super-hydrating cream is gentle enough for even the most sensitive skin.

Meet Atlanta’s Beauty Queen: Pür CEO JuE Wong

We love it when members of the Pür team make news. So when we heard that our hometown magazine The Atlantan wanted to profile CEO JuE Wong, we were thrilled. Add that she was named Beauty Queen in their “Best of Beauty” section, and we could barely keep our seats. Here’s what Atlanta’s premiere lifestyle magazine had to say about our beloved leader and chief:

 “Poised to set a whole new standard for the beauty biz, Wong has overseen the upgrading of packaging, along with an improved clinical makeup formula that improves the skin.”

In addition to her “creative vision and sense of social responsibility”, The Atlantan also praised Wong’s unwavering commitment to the environment.

“We have deliberately minimized our carbon footprint,” she told the magazine in an interview. “We save up to 2,000 trees a year now.”

On behalf of everyone at Pür, we’re proud of you, JuE!

Golden Globe’s Best and Worst Dressed

The stars were shining last night, as the 69th Golden Globe Awards honored film and television’s best and brightest. And while the ceremony itself was fairly tame (barring the odd expletive from bad boy host Ricky Gervais), the red carpet run-up was anything but. Long considered the dress rehearsal for the Oscars, the Globes are where A-listers show off their more adventuresome—and questionable—tastes, and last night was no exception. Here’s your Golden Globe style sum-up—from the most stunning standouts to our favorite five-star fashion disasters.

The Good
The best of the best goes to Angelina Jolie, whose satin Atelier Versace gown harkened to Hollywood’s Golden Age. A splash of scarlet gave the ivory white number a pop of color which the actress perfectly paired in her lip color. Add the best accessory of all (Brad Pitt), and we have a winner.

The Bad
Alright, while maybe not a fashion catastrophe, Lea Michele’s chrome-treated Marchesa gown definitely flirted with disaster.  The shiny, see-through piece looked like Britney Spears’ Toxic outfit met a Bedazzler. And with so much exposed, it’s lucky the Glee star didn’t suffer a costume malfunction.

The Unspeakable
“Dip dying” may sound more elegant than “tie-dying,” but it doesn’t erase its long and embarrassing history as the color choice of camp leaders and hippies worldwide. That didn’t stop Sarah Michele Gellar, however, from gracing the red carpet in a Smurf-blue gown that resembled a painter’s drop cloth.

Countdown to 2012

With all the promise, wonder and excitement befitting a Hollywood movie, there really is no night like New Year’s Eve. Fireworks, champagne and that infamous midnight kiss all add to the mystery and magic of that final countdown. With a celebration this big, you’ll need a look that’s equally as explosive. Get ready to make sparks fly.

Party Perfect Eyes
Whatever your countdown destination, stand apart from the crowd with smoldering eyes in steely metallic blue. First, contour eyes in Fawn Fayalite or Smoky Quartz Pressed Mineral Eye Shadow to add depth and dimension. Then, using Pür’s Liquid Metal Eye Shadow Stick in True Cobalt, wrap color from the inner corner of the eye, over the lid and around to the lower lash line. Use a shadow brush or your finger to smudge color outward for a smoky effect.

Steal a Midnight Kiss
Always pair bold, dramatic eyes with subtle, subdued looks that won’t distract or compete for attention. A warm neutral hue like Mineral Shea Butter Lipstick in Mauve Quartz is the perfect complement to this made-for-midnight look. Like the Eye Shadow Sticks, Pür’s creamy, conditioning lipsticks won’t smear or smudge, so your look stays put from the first popped cork to that final kiss of the night.

Happy Holidays from Our Family to Yours

Sometimes it’s hard to believe the holidays are almost here (especially here in Atlanta, where the temperature is still in the mid-60s). Yet as family and friends gather from near and far, everywhere there is a sense of cheer and wonder. However you celebrate it, we at Pür Minerals wish you a season filled with love, laughter and joy. While the gifts certainly delight, the thing we’re most thankful for is you. You lift our spirits just by being good to yourself and expressing who you are. In short, just by being you. From our family to yours, have a happy, safe and peaceful holiday season.

Today Only: Free 2nd Day Shipping!

Need a last-minute gift in a pinch? Find that special little something at purminerals.com and get it delivered before the 25th with FREE 2nd Day Shipping! No promo code needed.

Gifts of Beauty for Any Budget

Under $35 – Simply Chic Palette
Glam-packed with six stunning eye shadows, two super-versatile cheek colors and one timelessly flattering eye pencil in classic black, this portable palette is the perfect gift for the girl on the go.

Under $25 – Temptress Lip Shine Kit
Don’t just shine. Outshine. Pür’s Temptress Lip Shine Kit gives you (or someone special) three super-high shine lip colors that condition lips with intensive hydrators while creating the ultimate wet look.

Under $15 – Natural Eye Trio
Sometimes less is more. Featuring three earth-toned eye-openers, the Natural Eye Trio is the perfect gift for the naturalist on your list. And at just $10 (a $43 value), it’s the stuff stockings were made for.

Holiday Miracle Must-Have: Fulvic Mineral Mist

It may be the most wonderful time of year to you, but as far as your skin’s concerned, the holiday season means drier, colder days ripe for cracking and chapping. Instead of spending your days slathering on cream after cream, simplify your life with a multipurpose mist that hydrates from head to toe instantly—Fulvic Mineral Mist.

Dry Skin Relief
Between the colder weather outside and the dry heat indoors, winter can wreak havoc on your skin. With over 70 essential vitamins, minerals, antioxidants and amino acids, Pür’s miracle hydrator not only locks in vital moisture but also nourishes skin to keep it healthy and glowing all season long.

Winter Hair First Aid
Your skin isn’t the only thing that suffers when the humidity vanishes. Winter’s bone-dry air can make that much-fussed-over hairstyle fall flat in minutes. Revive those luscious locks in seconds with the same mineral formula that helps tame stubborn frizz and flyaways in the summertime. 

Makeup-Friendly Moisture
Winter means you’ll be reaching for your moisturizer more than usual. But once you’ve got your look just right, the last thing you want to do is smear cream or lotion all over your makeup. Fortunately, Mineral Mist’s lightweight formula lets you hydrate your skin without ruining your look. (It even sets mineral makeup!)

The Gifts Just Keep on Coming

Tis the season to give—and receive! For a limited time, when you spend $35 or more on purminerals.com, you’ll receive a special bonus kit, featuring five travel-sized bestsellers in a chic, quilted wristlet (a $78 value), absolutely FREE! Give them, share them or save them for yourself (we won’t tell). Want a peak at what’s inside? Why not—it’s the holidays!

Exclusive Holiday Kit—FREE with $35+ Purchase!
•    Travel-sized Correcting Primer (in your shade choice)
•    Goddess Eye Shadow Trio
•    Crystal Pink Lip Gloss
•    Precision Brow Duo
•    Mini Chisel Brush
•    Luxury wristlet

Enter code YOURGIFT at checkout. Hurry—offer expires midnight 12.17.11.