What Goes Around Comes Around

Our LK Bennett Spring Fling event may have been weeks ago, but Pür fans can’t stop talking about it. This week, SweepTight.com owner and editor, Jennifer, shares her favorite memories with her sister at Chicago’s premiere fashion & beauty bash.

 “The event was hosted in the ultra-classy store, L.K. Bennett. They definitely had the fashion end of the event covered.  The shoes were to die for and several chic and trendy dresses caught our attention.
Getting makeovers at the Pür table
 
Our first stop was to try the new Cherry Noir drinks from Grey Goose. I chose Cherry Noir in Lemonade and pretty much found my new summer cocktail.  Next, we headed on over to our friends at Pür Minerals to get our makeup done. They were showcasing their new spring/summer items. The one that really stood out to us both was their new Lip Gloss Sticks. It’s like a lip gloss and pencil all in one. The best part is that it’s not sticky like some glosses. On a windy Chicago day, the last thing you want is your hair getting stuck in your lip gloss! These sticks rock. I was not surprised, since I adore all Pür Minerals products.

We both cannot wait for more events!”

Been to a Pür event recently? Share your memories below.

Memorial Day Must-Haves

Memorial Day is right around the corner, and Pür Minerals has put together an all-you-need survival kit to keep your life pür & simple during all the fun holiday festivities!

Correcting Primer
Pür Minerals primer is a fabulous serum that acts like a sponge to prevent a shiny nose or forehead while evening out the natural tones of your complexion. It’s perfect for daily use, especially for long weekends while you are out and about!

4-in-1 Pressed Mineral Makeup
Pür Minerals 4-in-1 Pressed Mineral Makeup is a quick and easy choice for a day at the beach, or a neighborhood BBQ. It gives a flawless look without appearing heavy or cakey. With a full coverage of SPF 15, this is the perfect powder for a day of basking in the sun. The last thing you need while enjoying summer’s festivities is a make-up fuss!

Hot Rocks
Pür Minerals Hot Rocks are a summer must have! Use it over mineral powder to leave your skin with the perfect pearly glow.

Lip Gloss Sticks
Many of us forget about our lips in the summertime! Lip gloss can be a mess. (C’mon, who wants their hair sticking to their lips when a gust of wind rolls by?) On the other hand, color-rich lipsticks can be too formal. Pür Minerals Gloss Sticks give you the perfect balance with the application ease of a jumbo pencil. Just another weapon for women on the go looking to keep it Pür.

What We Love About Georgia

From American Idol to backyard Hollywood blockbusters, our home state is making some serious headlines. Here are a few of our favorite Peach state perks—from Hotlanta and beyond.

Music
Call us biased, but we can’t get enough of American Idol’s Phillip Phillips. The Leesburg, Georgia native’s soulful performance of Bob Seger’s classic ballad “We’ve Got Tonight” left us just a little teary. With any luck, the Top 2 Finalist’s Idol exposure will earn him a place among other GA hit makers like Ray Charles, R.E.M., Cee Lo Green and more.       (Photo released by FOX.)

Movies
Dubbed Hollywood South by industry insiders, Atlanta has fast become a top shooting location for feature films and popular television series. From Oscar picks, like The Blind Side and Driving Miss Daisy, to AMC’s grisly zombie drama The Walking Dead, A-Town landmarks and icons are making their way into more and more American homes.

Culture
From exotic cuisine to near-weekly festivals, Atlanta’s cultural scene is constantly growing. Right now, Piedmont Park (designed by sons of Central Park co-planner Frederick Law Olmstead) is gearing up for its annual Jazz Festival. Other highlights include Music Midtown (seen left) and the always-popular Taste of Atlanta, featuring savory global delights.

Why do you love your hometown?
We shared a few reasons why we love our hometown. Tell us what you love most about yours.

Pretty in Pastel

Misty mauves, powdery pinks and sheer sea foams—pastels are everywhere this season. Whether on blazers, blouses and dresses, these creamy, candy colors are an easy way to lighten up your spring-to-summer look. Here’s a look at a few of our favorite outfits and accessories.

Rock the Block
What we love about this dress from Willow & Clay is how it combines two of this season’s hottest trends: playful pastels and crisp color blocking. The light mint hue is perfect for spring, while the strappy chartreuse accents are pure summer fun. Pair it with a chunky wedge (seen here) or sandals for a bright and breezy look that’s all too cool. Willow & Clay Colorblock Asymmetrical Hem Dress $108 at Nordstrom.com.

Tropical Touch
Color connoisseurs will love the latest lacquer collection from perennial nail-blazer Essie. With clever names like Bikini So Teeny and Mojito Madness, you know summer’s just around the corner. We like Cascade Cool’s powder pink finish because it’s fun, fresh and incredibly wearable. Their creamy orange Fear or Desire takes this year’s breakout color—Tangerine Tango—to a hot new level. $8 at essie.com.

Tote Up
Whether you’re taking it to the beach or to the office, reach for a bag that captures this season’s carefree attitude. We’re big fans of Kate Spade’s latest collection of clutches and handbags, which includes this nautical-inspired nylon and leather number. Equally chic and cheery, it’s the perfect combination of resort style and boardwalk fun. Barrow Street Bon Shopper $248 at katespade.com.

Pür Teen: On Trend and Too Cute

Looking for the latest in fashion, makeup and more? Pür Teen has got your fix. Each month, our beauty experts come together to bring you the  hottest looks, along with tips and advice to make them your own. Think of it as a mood board for the moment.

This month, we’re showing how to make your look go the extra mile. From chunky belts to cropped cable knits, you’ll be amazed at how easy it is to go from day to night with just a handful of accessories. Plus, stay up on this spring’s breakout looks and under-the-radar trends, like fashion nails, messy braids and more! Want more? Visit Pür Teen.

Friends & Family Event Starts Today!

Running low on your Pür faves? Stock up and save today! From now till May 19, we’re giving Pür fans, their friends and family 20% off with code PURFAN20. Load up on 4-in-1 Pressed Mineral Makeup with built-in skincare for only $21.60 ($27 value) and Correcting Primers for just $24.80 ($31 value)*. Want to try something new? Lip Gloss Sticks are only $12 ($15 value) and our new Mineral Tinted Moisturizer is just $27.20 ($34 value) after discount*.

*Price after discount using code PURFAN20. Discount does not apply to shipping & handling and tax, where applicable.

L.K. Bennett Wrap-Up

For those who haven’t heard, Pür Minerals wowed at L.K. Bennett’s Spring Fling Event last weekend in Chicago. Pairing up with local fashion and beauty authority, Glossed and Found, Pür treated guests to custom makeovers and exclusive goodie bags (featuring our On the Go Eye Trio). Check out G&F’s video wrap-up below, and see Pür strutting its stuff at the London retailer’s posh Windy City digs.

 

Travel-Sized Freebies

Planning a summer vacation? Pack your bags with grab-and-go favorites from Pür Minerals. From now until May 13, when you purchase $20 or more, you’ll receive FREE travel-sized goodies, like our new 4-in-1 Mineral Tinted Moisturizer. Order $35, and add your choice of mini Marble Powder. Make it an even $50, and throw in a starter size of 4-in-1 Pressed Mineral Makeup in your shade, plus a mini Chisel Brush. Just enter code TRAVEL at checkout.

Purchase: $20
FREE GIFT! Your shade choice of:
•    Deluxe Size Tinted Moisturizer

Purchase: $35
FREE GIFT! Your shade choice of:
•    Deluxe Size Tinted Moisturizer
•    Mini Marble Powder

Purchase: $50
FREE GIFT! Your shade choice of:
•    Deluxe Size Tinted Moisturizer
•    Mini Marble Powder
•    Mini 4-in-1 Pressed Mineral Makeup
•    Mini Chisel Brush
PLUS, FREE SHIPPING!

Pür Love at L.K. Bennett - Chicago

Pür Minerals took the Windy City by storm this weekend, teaming up with London’s premier fashion brand (and Kate Middleton fave), L.K. Bennett, at Chicago’s 2012 Spring Fling Event. More than 200 of the city’s fashion elite celebrated spring in high style, enjoying custom Pür makeovers and “Cherry Noir” manicures by Mario Tricoi (a stylish nod to Grey Goose, whose Cherry Noir vodka made its debut). Hosted by Graham Kostic of Glossed and Found, the event featured stunning images from Pür’s latest photo collaboration with L.K. Bennett, plus guest goodies like our On the Go Eye Trio and the U.K. brand’s spring/summer look book.

Guests mixing it up outside L.K. Bennett's Chicago store.

Free Skincare with $20+ Makeup Order

It’s no secret: amazing makeup starts with amazing skincare. This week only, when you purchase $20 or more in Pür Minerals makeup, you can take your pick from our rave reviewed skincare collection. Just use code PURSKIN at checkout. Stock up on bestsellers, like Be Firm and Get a Little, or try something new, like our revitalizing eye pen, Wakeup Call.

Offer applies to all products on our Skincare page (sorry, Primers and Tinted Moisturizers not included) and ends May 6. Free item chosen at checkout using code PURSKIN.